![]() ![]() That’s because the majority of their products are gummies that taste more like candy than medicine. You never have to worry about chalky, nauseating, hard-to-swallow pills when it comes to Olly. The best part? All of their products taste delicious. Other Brands You’ll Love: Hum Nutrition, SmartyPants Vitamins, Love Wellness “Eric realized that by creating products that made it easier to navigate the supplements aisle would be a win for both consumers and retailers.” Most popular product: Sleep Gummy Supplements, Goodbye Stress Gummy Supplements, Undeniable Beauty Gummiesįun fact: “The idea for Olly started when Eric-our co-founder-was shopping at Target, and a consumer confused him for a Target employee and asked for advice in finding a supplement that would address a specific health need,” says Olly Vice President of Brand Marketing Jessica Heitz. ![]() “We lean into relevant, benefit-led positioning, so it's easy to determine which supplement is right for you, and package it in beautiful, counter-worthy bottles that don’t feel like something you want to hide in your medicine cabinet.” It’s through this strategy that Olly has been able to differentiate itself from its competitors.īest known for: Providing delicious gummy vitamin supplements at minimal markups. “A large part of that motivation was the recognition that millennials really viewed wellness as a lifestyle pursuit, yet weren't as engaged in the supplements category as other demographics.” With this in mind, Olly set out to create a brand that went beyond functional supplements and presented itself as a shelfie-worthy wellness brand that folks would genuinely look forward to making part of their daily lives. “When we started Olly, we wanted to build a lifestyle wellness brand,” Heitz says. ![]() They make them easy to understand-especially for millennials. One of the most notable things about Olly is that they make supplements digestible-not just literally, either. ![]() Thankfully, the people at Olly recognized this and stepped up to create a brand that caters to folks who crave high-quality supplements on a Target budget. The only problem is, so many of the most popular supplements are paired with a hefty price tag that makes them largely inaccessible to many members of society. This product is not intended to diagnose, treat, cure or prevent any disease.In a world where wellness trends are always on the rise, people everywhere search for supplements to hop on board the healthy train. *These statements have not been evaluated by the Food and Drug Administration. Packaging contains recycled content - 50% PCR PET bottle. We do it by crafting products that are as effective as they are delicious-because we know when something feels good, you’re more likely to do it.* That's why we’ve made it our mission to make nutrition easy to understand. Good health is at the center of everything we do. CoQ10 is a key component that helps support your mitochondria (the energy producing structures that keep your cells powered up) and Goji Berry is a super food used for centuries to help maintain a steady flow of energy.* Our OLLY energy gummies are packed with B12, essential for the production of cellular energy-the fuel your body needs to burn without burnout. Delicious OLLY Daily Energy supplements help get to the root of energy production by fueling your internal powerhouse for a steady, renewable flow-100% caffeine free.* ![]()
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